HERO: The Winter Forest of the Northern Lights Experience

BLOOM: The Secret Wonders of New York’s Forgotten Eden
a journey by HERO
Rewild Rockefeller Center

This Spring and Summer, HERO invites you on a journey back to a time before skyscrapers ruled the landscape into an enchanting realm of nature's wonders in full bloom. Two centuries ago, America's first botanical garden - The Elgin Garden – flourished where Rockefeller Center stands today. Now unearthed, this secret history is re-imagined at BLOOM.

Follow the wondrous journey of a seed, from root to blossom, transporting through a vibrant wonderland of flora. Seven sensorial zones encourage guests to get in touch with their inner nature through extraordinary digital and physical interactive experiences, theatrical botanical food and beverage offerings, and inspirational play.

Help rewild Rockefeller Center with BLOOM, a celebration of New York’s extraordinary natural heritage.