Presa de la Purísima is a popular tourist destination in Guanajuato due to its natural beauty and recreational activities. The area around the dam has hiking and mountain biking trails, picnic areas, and camping sites.

Presa de la Purísima is an ideal place for those who want to enjoy nature and outdoor activities, the dam offers panoramic views of its surroundings, making it a popular spot for photography and enjoying the scenery. Some people also visit the dam to enjoy water sports such as kayaking and water skiing.

A Kayak tour to the sunken temple is perfect to liven up a normal day in Guanajuato and get out of the routine.