The Upside Down Amsterdam is world's largest upside-down social media experience, with over 25 unique rooms and decors. The Upside Down offers a colorful experience that (literally) turns your world upside down.

And there is more! With the theme 'The New Dutch,' visitors get to explore contemporary Dutch culture in an interactive and modern way. Because there's so much more to discover than just clogs and cheese. Such as the music industry with world-famous Dutch DJs, diversity and inclusion, and the Netherlands below sea level. All presented in a completely new way. The perfect place to let creativity run wild by capturing the coolest photos and videos!