Miffy Exhibition Seoul | the 70th Birthday Anniversary
Miffy Exhibition Seoul | the 70th Birthday Anniversary
Highlights
Step into the whimsical world of Miffy at Asia's largest media art special exhibition, celebrating the 70th birthday of the world-beloved little rabbit. Located in the heart of Insa-dong, Seoul’s cultural hub, this immersive experience brings Dick Bruna’s iconic character to life through magical storytelling. Discover the charm of a series that has sold over 85 million copies worldwide since its birth in the Netherlands.
Explore the 'Miffy and the Magical Mailbox' theme, where you can open letters filled with precious memories of family, love, and friendship. The exhibition showcases the minimalist 'Less is more' philosophy of artist Dick Bruna, featuring both Miffy and his other famous work, Black Bear. With vibrant photo zones and interactive media art, it is a heartwarming journey perfect for fans of all generations.
- 70th Anniversary Celebration: Join the special 2025 birthday festivities for Miffy, the iconic character created by Dick Bruna.
- Asia's Largest Media Art: Experience Miffy’s worldview through cutting-edge media art and high-quality digital displays.
- The Magical Mailbox: Explore a huge magical mailbox and read the touching letters sent to Miffy from around the world.
- Exclusive Original Works: View original pieces by Dick Bruna, including the beloved Miffy and the classic Black Bear series.
- Interactive Photo Zones: Capture unforgettable memories in specially designed experiential spaces and vibrant photo zones.
- Cultural Location: Enjoy a perfect indoor day out at the Insa Central Museum in the vibrant Insa-dong district.
What's included
INCLUDED
NOT INCLUDED
Customer reviews
Additional information
- Daily: 10:00 AM – 8:00 PM (Last admission at 7:00 PM).
- Closed on the third Tuesday of every month.
- Location: Insa Central Museum (Anyeong Insadong B1), 49 Insadong-gil, Jongno-gu, Seoul.
- Parking is available for a fee: 3,500 KRW for the first 30 minutes, 1,100 KRW per additional 10 minutes, or 30,000 KRW for all-day parking.
- Unused tickets can be refunded within the expiration date; tickets that have been used cannot be canceled or refunded.
- Partial use or partial cancellation of a booking is not possible.
- For mobile payments, cancellation is only possible during the same month of purchase.
- This exhibition is open to visitors of all ages.
- Free admission is available for eligible ages; please provide evidence (ID/Passport) for age verification on-site.
- Valid passport for identity verification.
- E-voucher for ticket redemption.
- The exhibition is located on the B1 level of Anyeong Insadong.
- Your booking will be confirmed instantly.
- Booking information will be sent via SMS.
- Free cancellation is available for unused tickets within the expiration period.
- Cancellations are based on the supplier’s local time and may take 2–5 business days to process.
- Present your e-voucher and passport at the on-site ticket counter to collect your physical ticket.
- The voucher is valid for redemption until 2025-08-17.
Location
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Excellent - the event venue is easily located due to prominent signages in the building (Insa Central Museum); the exhibits were both fun and informative, and I was able to learn more about Miffy and her creator. Highly recommended, before the event ends!
It was simple to exchange the voucher for the ticket. go to the far end at the first floor after getting the ticket go downstairs. many nice photospots and also staff helped with photos at some areas.
Easy to book and exchange for tickets.