Pattaya Floating Market is established under the concept of presenting Cultures and traditions of 4 regions of Thailand - Northern, Southern, Central, and Northeasthern. The concept covers how people from these 4 regions live, what their main activities are, and what the main products from there are, so the floating market could indicate what people in different areas live and what they earn from their ancient times. Additionally, Pattaya Floating Market is the largest floating attraction in the East of Thailand, which would encourage more visitors to come to Pattaya.